Fahd Hamidaddin, who led Saudi Arabia’s Tourism Authority for seven years, is stepping down from his role, according to an internal letter obtained by the outlet. His departure comes as the kingdom adjusts its tourism strategy, with officials signaling a shift in priorities despite maintaining the mission’s stated goals. Abdullah Al Hagbani will serve as acting CEO starting July 1, though no permanent replacement has been named. The Tourism Authority did not respond to the outlet’s request for comment.
The leadership change follows a year of major revisions to the kingdom’s tourism plans. Projects once described as “giga-ambitions” are being scaled back, according to industry analysts. While the official mission remains unchanged, the approach appears to be evolving. Sources close to the authority suggest internal debates over resource allocation and the feasibility of long-term goals have intensified in recent months.
Hamidaddin’s tenure saw the launch of several high-profile initiatives, including the 2030 Vision for tourism and the development of new attractions like NEOM and the Red Sea Project. However, critics argue that some of these ventures have struggled to attract international investment or meet sustainability targets. One tourism consultant, who requested anonymity, noted that “the focus has shifted from speed to stability.”
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The transition to Al Hagbani, a longtime official within the Saudi government, may signal a more cautious approach. His background in public administration contrasts with Hamidaddin’s experience in private-sector partnerships. This shift could reflect broader changes in how the kingdom prioritizes its tourism goals, with less emphasis on rapid expansion and more on refining existing infrastructure.
Internal documents reviewed by the outlet indicate that some projects are being reassessed for cost-effectiveness. For example, the AlUla tourism initiative, which has faced delays, is now being evaluated for potential partnerships with regional stakeholders. A source familiar with the planning process said, “There’s a recognition that not every project needs to be a global spectacle.”
The absence of a permanent CEO appointment suggests uncertainty about the direction of the authority. While Hamidaddin’s exit is official, the lack of immediate succession plans has raised questions among industry observers. One executive in the region described the situation as “a pause, not a pivot,” though others see it as an opportunity to realign priorities.
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Despite the changes, the kingdom remains committed to its long-term vision. Officials have emphasized that tourism will continue to play a central role in diversifying the economy. However, the revised strategy appears to prioritize quality over quantity, with a focus on enhancing visitor experiences rather than expanding the number of attractions.
The shift in leadership and strategy comes as global tourism trends evolve. With increasing emphasis on sustainability and cultural preservation, Saudi Arabia’s approach may be aligning with broader industry movements. A report from the outlet highlights the growing importance of authentic travel experiences, a concept that could influence the kingdom’s next phase.
For now, the Tourism Authority’s next steps remain unclear. With Hamidaddin’s departure and the absence of a permanent successor, the sector is at a crossroads. Whether the revised strategy will lead to a more sustainable model or further delays remains to be seen. One thing is certain: the kingdom’s tourism ambitions are no longer defined by grandeur alone.